Pat it gently on the area until the pain stops. If it is severe, combine alternately with ice.
The alcohol acts to quickly evaporate from the skin, causing it to cool quickly. It also shrinks the capillaries causing them to withdraw from the upper layer of the epidermis. This is helpful in destruction of the skin.
Evidence is unclear if it is good on chemical burns, but for physical burns give this remedy a try. Rubbing alcohol, hand sanitizer (that contains alcohol) works as does vodka....if you are ever at a cocktail party and get a burn, give this a try.