Saturday, August 14, 2010


It is hard to tell the actual size of this image.  It is not a bra waiting to go into the laundry, instead it is a 20 foot bra on a billboard in Manchester for the WZID radio station claiming to raise awareness for breast cancer.

Now, I remember a time when exposing undergarments in public was considered in poor taste or worse.  Now, it seems to be the norm.  Even worse, a cause as serious as breast cancer is mocked with giant bras, the color "pink" and slogans such as "Save the Ta-tas".
With all these marketing ideas, how much of the money raised for breast cancer really goes towards that goal?
And, "breast cancer awareness"?  What does that even mean?  The medical community is totally undecided about yearly mammograms, self breast exams and the like and yet ad campaigns are created to sell the idea of breast cancer awareness!  Aware of what?
A billboard like this doesn't make anyone aware of cancerous cells in the mammary glands, it only serves to sexualize the billboard, under the guise of "cancer awareness".

For the public to make the leap between a giant pink flirty bra and breast cancer is preposterous.  The public is shown women's lingerie and is expected to make the leap to a medical condition?

I would like to think that we are smarter than that.

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