Vermont takes maple syrup seriously. So seriously, that they are preventing McDonald's from selling its "Fruit and Maple Oatmeal" because it doesn't contain maple. The VAA, Vermont's Agency of Agriculture (sounds like something out of Harry Potter, doesn't it?) looks into products claiming "maple" and determined that McDonald's needs to either re-label the product or stop selling it, as it is misleading.
According to slashfood:
"What we understand, is there is no actual maple in the [McDonald's] product being advertised. Vermont maple law and regulations are very specific for how the term maple is used in advertisements," Kelly Loftus, VAA spokesperson told Slashfood. "It is illegal to use the word maple on a product unless the sweetener is 100 percent pure maple. Artificial maple flavoring should be clearly and conspicuously labeled on the principal panel with the term 'artificial flavor'.